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Brightfarms — Localized CTA + Flavor Variants

3+ dynamic ad variants with localized messaging + lip-synced actors

Brief:

Create multiple performance ads with different CTAs and localized flavor messaging.

Objectives:

  • A/B test CTA messaging for conversion impact
  • Localize messaging based on geographic preferences
  • Produce multiple versions without re-shooting

What Marmalaide did:

Marmalaide created 3+ dynamic ad variants, swapping CTAs and lip-syncing the same actor performance to different flavor scripts for different regions. This enabled rapid localization and messaging experimentation without incremental production cost.

Deliverables:

  • 3+ dynamic ad variants (CTA tests)
  • Flavor-localized actor versions (geo sets)
  • Multi-aspect ratio exports + caption files

Outcomes:

  • Faster CTA learning loops (A/B testing enabled)
  • Enabled geo-personalized ads at scale
  • Reduced cost/time vs separate shoots per region

I’ve been impressed with Marmalaide’s work in AI, and it’s been helpful for our company’s growth. CCO, Eric Rich’s experience as a film producer is a key differentiator and why their work
stands out from the rest.

Raj Narula

Founder & CEO of Sevaro

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