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BrightFarms — Innovation Brand Film

GenAI VFX-led brand storytelling film, delivered in days

Brief:

Create a category-breaking innovation film that introduces BrightFarms’ brand story through a new visual language.

Objectives:

  • Launch an “innovation” narrative that stands out in a crowded category
  • Build top-of-funnel brand salience with a memorable visual hook
  • Create a repeatable creative direction for future campaigns

What Marmalaide did:

Marmalaide developed an iterative film leveraging GenAI VFX and compositing to create a premium, imaginative visual product-first cut without a traditional VFX-heavy production. Marmalaide also built various outros to highlight different products in different states, allowing Brightfarms to run geo-targeted ads without reshoots, edits or expenses.

Deliverables:

  • 1 × hero brand film
  • 3 × flavor-specific outros
  • Thumbnail set + caption files

Outcomes:

  • ↑ Brand attention / view-through performance (anonymized)
  • ↑ Creative distinctiveness vs prior content (qualitative feedback, anonymized)
  • Enabled a scalable “innovation visual system” for future assets

I’ve been impressed with Marmalaide’s work in AI, and it’s been helpful for our company’s growth. CCO, Eric Rich’s experience as a film producer is a key differentiator and why their work
stands out from the rest.

Raj Narula

Founder & CEO of Sevaro

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