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Santa Monica Brew Works — Summer Film (No Shoot)

Summer brand film built from existing footage + GenAI scenes, saving $50K

Brief:

Produce a summer campaign film with zero shoot budget and limited time.

Objectives:

  • Ship a seasonal brand film without production logistics
  • Refresh the brand look & feel using existing assets
  • Create multiple cutdowns for paid + social distribution

What Marmalaide did:

Marmalaide assembled and enhanced old photos/footage, filled missing moments with GenAI-generated visuals, and edited a cohesive summer narrative end-to-end. The result: a “new” campaign-level film without a shoot, saving ~$50K in expected production spend.

Deliverables:

  • 1 × hero summer film
  • 4 × 10–15s cutdowns
  • Caption files + thumbnail sets

Outcomes:

  • ↓ Production spend by ~$50K
  • ↑ Seasonal content output without added headcount
  • Faster time-to-launch vs traditional production

I’ve been impressed with Marmalaide’s work in AI, and it’s been helpful for our company’s growth. CCO, Eric Rich’s experience as a film producer is a key differentiator and why their work
stands out from the rest.

Raj Narula

Founder & CEO of Sevaro

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